Case studies
The results behind the work.
Launches, openings, campaigns and leadership visibility for organizations across Michigan and beyond. Each case study walks through the challenge, our approach and what changed.
520M+earned media impressions across these campaigns
300+earned media placements
800+event attendees and registrations
9organizations featured
Economic developmentMichigan Pride Chamber of CommerceRead the case study →
Market launchsweetgreenRead the case study →
Youth developmentJoique Bell CharityRead the case study →
Arts & cultureTéMaTé Institute for Black Dance and CultureRead the case study →
Professional servicesTrydent ConsultingRead the case study →
Business launchPush PilatesRead the case study →
Grand openingBelong Lending MortgageRead the case study →
Community wellnessThe Mom Wellness CaveRead the case study →
Executive visibilityChef Max HardyRead the case study →
Turning four days at Mackinac into a year of visibility
664%LinkedIn impression growth
17.4KInstagram views in campaign week
Introducing a national brand to Michigan
148M+earned media impressions
17earned media placements
From headlines to 300+ summer camp enrollments
300+student registrations
3Detroit TV stations on site in one day
Taking a cultural institution's story beyond its core audience
87.5M+earned media impressions
26media placements
Giving a growing firm one clear, shared story
9staff trained across 6 sessions
25+frameworks, guides and templates
Launching an inclusive studio to a sold-out grand opening
200M+cumulative media impressions
7major media placements
A headquarters opening that filled the street
400+guests, with overflow crowds
3.1M+earned media impressions
Relaunching a community built for Black mothers
4.5M+earned media impressions
6TV segments on FOX 2, WXYZ and CBS
A long-term executive brand for a globally respected chef
250+earned media placements
78M+media impressions
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