Case Studies  /  Joique Bell Charity
Case study · Youth development

From headlines to 300+ summer camp enrollments

The Joique Bell Charity needed to scale awareness and enrollment for its annual Summer Enrichment Program in a condensed window. In 45 days, we paired high-impact earned media with school district outreach so visibility turned into registrations.

Client
Joique Bell Charity
Sector
Youth development & nonprofit
Engagement
45-day PR and community outreach
Audiences
Families, schools, educators and media
300+
Student registrations
4+
Major Detroit media brands
3
TV stations on site for Media Day
The challenge

Ambitious goals on a short timeline.

The Joique Bell Charity was preparing for its annual Summer Enrichment Program, with a mission to provide meaningful educational, athletic and enrichment opportunities for youth across Metro Detroit. The program had strong community roots, but the organization needed to rapidly scale awareness, increase student registration, secure educator participation and elevate its visibility within a condensed timeframe.

The challenge was twofold:

  • Drive significant enrollment growth in a short window
  • Position the program as a credible, high-impact community initiative supported by trusted leaders and athletes
Our approach

Visibility that converts to enrollment.

We developed a 45-day intensive public relations and community outreach strategy focused on:

  • High-impact earned media across broadcast, print and radio
  • School district and educator outreach to support the STEM curriculum
  • Community-centered storytelling highlighting access, mentorship and opportunity
  • Strategic amplification through trusted local and national platforms

The approach balanced media visibility with grassroots engagement, so awareness translated into enrollment and participation.

What we delivered

Media, schools and camp days, connected.

Press releasePicked up by multiple local and national outlets
Earned mediaMichigan Chronicle, FOX 2 Detroit, CBS Detroit and 105.1 The Bounce
Interviews and appearancesHighlighting program impact and registration deadlines
School district liaisonDirect outreach across Metro Detroit districts
Educator outreachTeachers and aides to staff the STEM programming
On-site communicationsFootball and dance camps at Wayne State University

Camp days featured NFL talent including Pro Football Hall of Famer Calvin Johnson, former Detroit Lions offensive tackle Lomas Brown and Detroit Lions linebacker Anthony Pittman. We kept messaging consistent across media, community partners and internal stakeholders throughout.

“I've had the pleasure of collaborating with Kiana on my non-profit, and her support has been invaluable. She is incredibly thorough in her approach, ensuring that every detail is meticulously handled. Her commitment to helping our mission succeed is truly commendable, and I couldn't ask for a better PR person in this journey.”
Joique Bell, Founder, Joique Bell Charity
Impact

Enrollment goals met, and trust built.

  • 300+ student registrations across Metro Detroit
  • Coverage from 4+ major Detroit media brands across print, broadcast and radio
  • 3 TV stations on site for Media Day
  • Press release syndicated across local and national platforms
  • Greater visibility and trust within school districts
  • A stronger educator pipeline for long-term STEM programming
Services
Public relations strategyMedia relationsPress release developmentSchool district liaisonCommunity outreachOn-site program communications
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