Services
Media Relations
A publicist manages media relations by building and maintaining solid relationships with journalists, editors, and influencers, ensuring they have timely and relevant information about their client's brand. They pitch story ideas, coordinate interviews, and facilitate media coverage to enhance the client's visibility and reputation in the public eye.
Ideal Timeline
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Develop Media Strategy and Craft Media Materials
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Launch Initial Pitches and Follow-Up
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Media Coordination and Provide Additional Information
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Continued Outreach and Final Preparations
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Event Execution and Live Monitoring
PR Consulting
A publicist consults for other communications agencies, in-house communications teams, and brands by offering expert advice on strategic planning, campaign development, and best practices to enhance their effectiveness. They provide insights, share industry knowledge, and help troubleshoot challenges to improve the overall performance and success of the agencies they support.
Benefits of Hiring a Consultant:
Reputation Management
They can offer strategies for reputation management and recovery, protecting both the client’s and the agency’s image.
Unbiased Opinions
An external publicist can offer objective feedback and unbiased assessments of current strategies and campaigns, helping identify areas for improvement.
Cost-Effective Expertise
Instead of hiring a full-time expert, an agency can access high-level skills and knowledge on an as-needed basis, which can be more cost-effective. External publicists don’t add to the agency’s permanent headcount, reducing overhead costs associated with full-time employees.
Resource Augmentation
Hiring an outside publicist can help manage workload during peak times, ensuring that client work continues smoothly without overwhelming the agency’s internal team.
Diverse Insights
An external publicist brings fresh ideas and different perspectives that can invigorate campaigns and strategies. They often have specialized expertise in particular industries or media channels that the agency might lack.
Fun Facts
A fun fact about publicist consulting for other communications agencies is that they often use a technique called "ghost consulting." This involves working behind the scenes to help other agencies with their client strategies, media relations, or crisis management, without taking any public credit for their contributions.
Media Training
A publicist conducts media training by preparing clients for interviews and public appearances through practice sessions, feedback, and guidance on effective communication techniques. They focus on enhancing the client's ability to convey key messages clearly, handle difficult questions, and present themselves confidently in various media scenarios.
Fun Facts
Publicists often use techniques borrowed from theater and acting during media training. This can include role-playing exercises, practicing improvisation, and even using vocal warm-ups and breathing techniques typically used by actors.
Ideal Timeline
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Pre-Training Preparation - Assessment and Message Development
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Basics, Practice, Advanced Techniques, and Feedback
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Review, Recap, and Practice Assignments
Benefits of Effective Media Training
Enhanced Communication Skills
Clients develop confidence and clarity in delivering messages.
Improved Media Relations:
Builds positive relationships with journalists and enhances media coverage.
Crisis Readiness:
Prepares clients to handle challenging situations and maintains message consistency. They can conduct thorough audits and analyses without internal biases, leading to more effective strategies.
How Do We Show Up Training:
"How Do We Show Up" training for a publicist involves coaching clients on presenting their best selves across various media and public appearances. It focuses on refining their communication style, body language, and messaging consistency to effectively represent their brand or message compellingly and authentically.
Fun Facts
A fun fact about "How Do We Show Up" training is that it often includes interactive exercises and simulations that mimic real-life scenarios. Participants might engage in role-playing activities or team challenges designed to build empathy, improve communication, and foster a deeper understanding of diversity and inclusion issues.
Ideal Timeline
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Objective Setting, Content Development, and Logistics Planning
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Day 1: Foundation
Morning Session: Introduction to brand identity, values, and desired behaviors.
Afternoon Session: Case studies, interactive exercises, and role-playing scenarios.
Day 2: Application and Practice
Morning Session: Deep dive into communication styles, customer interactions, and crisis management.
Afternoon Session:
Group discussions, Q&A, and final assessments.
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Feedback Collection, Evaluation, Adjustment, and Improvement
A publicist creates a Brand Suite by curating a comprehensive collection of assets that encapsulate and promote a client's brand identity. This includes logos, brand guidelines, key messaging documents, visual elements, and storytelling narratives designed to maintain consistency and enhance brand recognition across various media and marketing channels.
Brand Suite Creation
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Brand Assessment and Strategy Development
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Visual Identity, Collateral Creation, and Content Creation
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Website Development, Internal Launch, and External Launch
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Feedback Collection and Optimization
Ideal Timeline
Benefits of a Well-Crafted Brand Suite
Consistency:
Ensures consistent representation of the brand across all channels and touch points.
Professionalism:
Enhances the brand’s credibility and professionalism in the eyes of stakeholders and customers.
Brand Recognition:
Increases brand recognition and recall through cohesive visual and messaging elements.
Fun Facts
Brand suite creation is that colors play a powerful psychological role in branding. Different colors can evoke specific emotions and associations, which can significantly impact how a brand is perceived.
Grand Opening Event Planning and Media Campaign:
We plan a fantastic grand opening celebration by identifying the target audience, setting clear objectives, and coordinating event logistics like venue, decor, catering, invitations, promotional materials, and VIP attendees. Partners also receive a comprehensive media strategy to generate publicity, leveraging press releases and potential partnerships to maximize coverage and attendance. We also work alongside your other vendors to ensure the event goes seamlessly.
Ideal Timeline:
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Plan Objectives and Budgets
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Announce and Create Promotional Materials
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Coordinate Local Influencers and Content
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Finalize Event Attendees and Management Plan
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Conduct Rehearsal and Finalize Preparations
Executive Visibility:
We plan a fantastic grand opening celebration by identifying the target audience, setting clear objectives, and coordinating event logistics like venue, decor, catering, invitations, promotional materials, and VIP attendees. Partners also receive a comprehensive media strategy to generate publicity, leveraging press releases and potential partnerships to maximize coverage and attendance. We also work alongside your other vendors to ensure the event goes seamlessly.
Ideal Timeline
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Initial Assessment and Strategy Development
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Foundation Building
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Active Engagement
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Evaluation and Continuous Improvement
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Continuous Monitoring and Adaptation
Fun Facts
A fun fact about publicists working on executive visibility is that they often use data analytics and social listening tools to tailor their strategies. By analyzing trends, audience sentiments, and engagement metrics, publicists can identify the most opportune times and platforms for executives to share their messages.
I’d love to discuss your brand goals with you.
While we offer the flexibility to combine services tailored to your needs, we don't recommend using public relations as an à la carte partnership. To ensure the best fit for your vision, goals, and brand, we highly suggest booking a strategy call to discuss the most effective services for your success.