Khari Dickey and the Konnected Fitness
Opportunity
After leaving the corporate fitness industry, Khari Dickey decided to provide an empowerment-focused fitness program. After the success of her seasonal outdoor training offerings and Michigan's winter quickly approaching, Khari decided to launch a brick-and-mortar training facility. As a new business owner and newly birthed brand, the need for communications support became apparent. Coach Khari partnered with Ki Takeaways for a brand announcement activation; this strategic partnership was precisely what Konnected Fitness needed as an introduction to Detroit and its surrounding cities.
Advancement
During the month-long partnership, Ki Takeaways worked to build strong messaging pillars for Konnected Fitness, coordinated and executed the grand opening, facilitated media training, and secured multiple earned media opportunities to build brand awareness. By leveraging media relationships and Ki Takeaways' hands-on approach, Konnected Fitness was showcased to its target audience through broadcast, online, and print media.
Media Mentions: 15+
Media Impressions: 2.5+ million
Services: Grand opening event planning, media training, public relations, and media inclusion
Khari Dickey and the Konnected Fitness in the media
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