Chef Max Hardy

Opportunity

As a professional/celebrity personal chef, Chef Max's clientele included award-winning music artists, actors, professional athletes, and dignitaries, including TI, Will Smith, Matt Kemp, Rohan Marley, John Legend, and the Prince of Dubai.

As a global culinary master, Chef Max knew he had to come home to Detroit, Michigan when it came to opening his new restaurant concepts. As a regular among the stars, Chef Max was respected in the community without accurate brand recognition. Ki Takeaways was brought on to lead communications messaging, strengthen brand awareness, monitor trends, and build Chef Max as a national expert on the science of the kitchen.

Advancement

Through tailored messaging, strategic counsel, secured earned media, and media relationship building, Chef Max has become a name and brand Detroiters have come to trust. Ki Takeaways created a brand guide, media materials, crisis protocol, and media training opportunities. We have secured multiple earned media placements in online, print, broadcast, and influencer media for Chef Max and his two restaurants, COOP Caribbean Fusion and JEDs Detroit. The partnership secured numerous media opportunities, including features on multiple culinary shows, educational content, and brand deals with brands like Procter & Gamble and Kellogg.

Media Mentions: 250+

Media Impressions: 78+ million

Services: Public relations, marketing, brand management, content and campaign producer, and newsletter launch

Chef Max Hardy in the media

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