sweetgreen's Michigan launch in partnership with The Brand Guild
Opportunity
sweetgreen boasts strong consumer loyalty across multiple states, including California, Illinois, Colorado, Texas, New Jersey, New York, and the Carolinas, to name a few. When launching their fast-casual food concept in Michigan, a new demographic, sweetgreen, and their communications partner, The Brand Guild, knew they needed to connect with a local media relations expert to guide their marketing and brand launch strategy. They partnered with Ki Takeaways to review their communications strategy, including marketing assets and messaging, and ensure they reached their intended target audiences.
Advancement
The successful partnership exceeded the metrics set by the internal team. Ki Takeaways functioned as a liaison with top media reporters invited to experience the new restaurant during opening festivities, engage and access their influencer program, and ensured all announcement messaging for their Birmingham, MI grand opening was to the brand's standard pre and post the launch. By partnering with a communications team with various Michigan media relationships, sweetgreens, and Ki Takeaways secured multiple traditional media placements, social media campaigns, and the attendance of various local leaders at the grand opening.
Media Mentions: 17+
Media Impressions: 148+ million
Services: Public relations, marketing, and social media campaign strategy consultant, media liaison, and onsite grand opening logistics
sweetgreen in the media
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