Alexis Hull - Push Pilates

Opportunity

Push Pilates was preparing to launch as a new, inclusive Pilates studio in Ferndale, Michigan. Founder Alexis Hull had a clear vision rooted in accessibility, wellness, and community, but limited brand awareness in a competitive wellness market. With just 30 days before opening, the challenge was to generate meaningful buzz, secure high-quality media coverage, attract local leadership, and execute a launch that converted visibility into long-term growth.

Strategy

Ki Takeaways Communications designed a compressed, high-impact launch strategy that balanced:

  • Founder positioning and thought leadership

  • Earned media across broadcast, print, and digital

  • Influencer engagement to drive organic awareness

  • Event execution that reinforced credibility and community trust

The strategy positioned Push Pilates not just as a studio, but as a community-centered wellness destination.

Execution

  • Developed launch messaging and founder narrative

  • Secured media placements across top-tier Michigan outlets

  • Coordinated influencer engagement and pre-launch photoshoot

  • Planned and executed the grand opening and ribbon-cutting ceremony

  • Coordinated remarks and attendance from Ferndale Mayor Raylon Leaks-May

  • Managed vendor partnerships and local business raffle collaborations

  • Led run-of-show development and on-site event execution

  • Implemented post-event social and engagement strategy

  • Ensured professional photography and content capture for future marketing

Impact

Earned Media

  • 7 major placements across broadcast, print, digital, and newsletters

  • 200+ million cumulative media impressions

Community & Business Outcomes

  • Attendance by Ferndale’s first Black mayor and downtown leadership

  • Sold-out grand opening

  • Significant post-event class sign-ups and membership inquiries

  • Established Alexis Hull as an emerging leader in Michigan’s wellness space

Services Provided: Public relations, event planning, media relations, influencer engagement, community outreach, social strategy, founder positioning

“WHEW! I truly don’t even know where to start because Kiana has been such a blessing throughout this entire process. From day one, she’s shown nothing but diligence, professionalism, and an attention to detail that honestly blew me away. She moves with such intention, making sure that every decision aligns with my brand and my vision, and she does it all with a high level of care that makes you feel truly seen and understood. It’s one thing to have someone do their job well, but it’s another to have someone who actually cares—and Kiana? She cares deeply!

What I appreciate most is her empathy. She understands how personal this journey has been for me, and she’s handled my story and everything with so much grace and patience. Whether it was fine-tuning the smallest details on a press release, keeping me on track with “gentle reminders” when things felt overwhelming, or just reassuring me when I needed it, she’s been there every step of the way. It’s rare to find someone who is not only amazing at what they do but also brings such a grounding, supportive energy into the process.

I’m beyond grateful for Kiana and all the hard work she’s put in to make this happen. She’s a powerhouse, a visionary, and truly one of the most thoughtful people I’ve had the pleasure of working with. If you have the opportunity to work with her, just know you’re in the absolute best hands- I tell her every chance I get that it feels like she was hand picked for me.”
— Alexis Hull, Founder and Studio Owner, Push Pilates

Alexis in the media

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