Joique Bell Charity

Opportunity

The Joique Bell Charity was preparing for its annual Summer Enrichment Program with a clear mission: provide meaningful educational, athletic, and enrichment opportunities for youth across Metro Detroit. While the program had strong community roots, the organization needed to rapidly scale awareness, increase student registration, secure educator participation, and elevate visibility across media platforms to meet ambitious enrollment goals within a condensed timeframe.

The challenge was twofold:

  1. Drive significant enrollment growth in a short window

  2. Position the program as a credible, high-impact community initiative supported by trusted leaders and athletes

Strategy

Ki Takeaways Communications developed a 45-day intensive public relations and community outreach strategy focused on:

  • High-impact earned media across broadcast, print, and radio

  • School district and educator outreach to support the STEM curriculum

  • Community-centered storytelling highlighting access, mentorship, and opportunity

  • Strategic amplification through trusted local and national platforms

The approach balanced media visibility with grassroots engagement, ensuring awareness translated into tangible enrollment and participation.

Execution

Developed and distributed a comprehensive press release that was picked up by multiple local and national outlets

  • Secured earned media coverage across:

    • Michigan Chronicle

    • FOX 2 Detroit

    • CBS Detroit

    • 105.1 The Bounce Radio

  • Facilitated interviews and media appearances to highlight program impact and registration deadlines

  • Liaisoned directly with Metro Detroit school districts to increase initiative awareness

  • Supported outreach to local teachers and aides to staff and strengthen the STEM-focused programming

  • Coordinated communications support for onsite programming, including:

    • Football camp and dance camp hosted on Wayne State University’s campus

    • Athlete participation from:

      • Calvin Johnson, Pro Football Hall of Famer

      • Lomas Brown, former Detroit Lions Offensive Tackle and community leader

      • Anthony Pittman, current Detroit Lions Linebacker

  • Ensured consistent messaging across media, community partners, and internal stakeholders

“I've had the pleasure of collaborating with Kiana on my non-profit, and her support has been invaluable. She is incredibly thorough in her approach, ensuring that every detail is meticulously handled. Kiana's pleasant personality not only makes working together enjoyable, but also inspires everyone around her. Her commitment to helping our mission succeed is truly commendable, and I couldn't ask for a better PR person in this journey.”

-Joique Bell, Founder, Joique Bell Charity

Impact

Earned Media

  • 7+ media placements secured within a 45-day partnership

  • Coverage across top-tier print, broadcast, and radio outlets

  • Press release syndicated across local and national platforms

Program Growth & Community Outcomes

  • Original goal: 300 registered children

  • Result: Nearly 500 registered children across Metro Detroit

  • Significant increase in program visibility and trust within school districts

  • Successful execution of multi-sport camps with high-profile NFL athlete participation

  • Strengthened educator pipeline to support STEM programming and long-term initiative sustainability

Services Provided: Public relations strategy and execution, media relations, press release development, school district liaison support, community outreach, onsite program communications support

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