Alexis Hull - Push Pilates

Opportunity

Push Pilates, founded by Alexis Hull, set out to become a premier Pilates studio in Ferndale, Michigan, offering an inclusive and community-focused wellness experience. With a strong vision but limited brand awareness, Alexis sought the expertise of Ki Takeaways Communications to develop a strategic communications and event launch plan that would attract media coverage, local leaders, and potential new clients. Given the tight 30-day timeline before the grand opening, the challenge was to create buzz, establish credibility, and ensure a seamless event execution.

Results & Impact

Through a comprehensive and strategic approach, the grand opening of Push Pilates exceeded expectations, generating widespread attention and establishing Alexis Hull as a rising leader in Michigan’s wellness industry.

Media Mentions: 7 major media placements across digital, print, and broadcast.
Media Impressions: 200+ million cumulative impressions.
Community Engagement: Attendance of Ferndale’s first Black Mayor, Raylon Leaks-May, and Downtown Ferndale representatives, further solidifying the studio’s local credibility.
Event Success: Sold-out grand opening attendance, with strong interest in class sign-ups and membership inquiries post-event.
Business Growth: Increased awareness and customer engagement, positioning Push Pilates as a must-visit wellness destination in Ferndale.

Execution

Ki Takeaways Communications provided a multi-layered approach to drive awareness and engagement for Push Pilates, leveraging media relations, influencer engagement, and meticulous event planning. Services included:

Media Relations: Secured high-impact press coverage in top-tier local outlets, including Michigan Chronicle (online + print), Crain’s Detroit (online + print + newsletter), BuyBlac.org (online), CBS Detroit (morning segment), and FOX Detroit (segment).
Influencer Photoshoot Coordination: Curated a strategic influencer campaign to generate organic buzz before launch.
Ribbon Cutting Coordination: Ensured smooth execution of the ribbon-cutting ceremony, featuring remarks from Ferndale Mayor Raylon Leaks-May and Downtown Ferndale representatives.
Grand Opening Planning & Coordination: Managed the full event logistics, from guest flow to programming.
Consulting – Business Foundation: Provided strategic counsel on branding, positioning, and community engagement.
Grand Opening Attendance Coordination: Ensured a strong turnout from media, community leaders, and wellness enthusiasts.
Raffle Coordination: Organized and facilitated a raffle featuring products and services from local Michigan-based businesses such as JABS Gym, Bleuprint Social Media Agency, HOT Bones, Legal Shield, and Ki Takeaways Communications.
Vendor & Partner Coordination: Oversaw the collaboration with key vendors and local businesses to enhance the grand opening experience.
Speech Organization: Coordinated a speaking lineup featuring fitness and community leaders who shared words of encouragement and support for Push Pilates.
Social Media Strategy: Developed a post-event engagement plan to maintain buzz and attract new members.
Photography & Content Capture: Ensured high-quality event imagery was available for media and future marketing efforts.

Conclusion

By implementing a well-rounded public relations and event strategy, Ki Takeaways Communications transformed the launch of Push Pilates into a high-profile community and media success. This case study highlights the power of strategic storytelling, strong media relationships, and flawless event execution in building momentum for new businesses.

Looking to Elevate Your Next Business Launch?

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