Taking a cultural institution's story beyond its core audience
TéMaTé Institute for Black Dance and Culture was entering a critical growth phase. We built an integrated strategy to grow attendance for its annual Convening and strengthen year-round visibility, without losing the cultural depth at the heart of its work.
Deep significance, made accessible.
TéMaTé aimed to increase attendance for its annual Convening while strengthening year-round visibility, institutional credibility and community engagement. The challenge was translating deep cultural significance into accessible storytelling for a wider audience without losing integrity, while coordinating earned media, grassroots outreach and internal communications on a tight timeline.
Community first, and built to convert.
We developed an integrated communications strategy combining:
- Media relations and narrative framing
- Grassroots and community-based outreach
- Internal messaging alignment for staff, board, funders and partners
- Conversion-focused audience engagement tactics
A community-first approach kept the cultural depth intact while expanding reach beyond traditional arts audiences.
Every channel working toward the Convening.
We also provided on-site media coordination and support during the Convening.
“From the beginning, Kiana took the time to truly listen and understand our values, goals, and the cultural context of our work before offering recommendations. As a small organization, we appreciated that she approached the partnership as a collaborator and thought partner, not just as a consultant completing a task. It genuinely felt like she was part of our team.”
New audiences, and a stronger voice.
- 26 media placements
- 87,522,648 earned media impressions
- Strong attendance driven by grassroots networks
- Awareness beyond dance audiences, reaching arts and culture enthusiasts, educators, community leaders and institutional partners
- TéMaTé's role as a cultural authority in Detroit reinforced
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