Launching an inclusive studio to a sold-out grand opening
Founder Alexis Hull was preparing to open Push Pilates, a new, inclusive Pilates studio in Ferndale, Michigan. With 30 days until opening, we built a launch that generated real buzz, top-tier coverage and a grand opening the community showed up for.
A clear vision, and 30 days to launch.
Alexis had a clear vision rooted in accessibility, wellness and community, but limited brand awareness in a competitive wellness market. With just 30 days before opening, the challenge was to generate meaningful buzz, secure high-quality coverage, attract local leadership and turn visibility into long-term growth.
A studio, positioned as a destination.
We designed a compressed, high-impact launch strategy that balanced:
- Founder positioning and thought leadership
- Earned media across broadcast, print and digital
- Influencer engagement to drive organic awareness
- Event execution that reinforced credibility and community trust
The strategy positioned Push Pilates not just as a studio, but as a community-centered wellness destination.
From founder story to ribbon cutting.
“From day one, she's shown nothing but diligence, professionalism, and an attention to detail that honestly blew me away. She moves with such intention, making sure that every decision aligns with my brand and my vision, and she does it all with a high level of care that makes you feel truly seen and understood.”
A launch that kept going.
- 7 major placements across broadcast, print, digital and newsletters
- 200 million+ cumulative media impressions
- Attendance by Ferndale's first Black mayor and downtown leadership
- A sold-out grand opening
- Significant post-event class sign-ups and membership inquiries
- Alexis established as an emerging leader in Michigan's wellness space
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